Chat Bots are an excellent marketing and communication tool for all types of industries. Today, we’re looking at how dentists can incorporate a Chat Bot into their marketing campaign to increase patient engagement and profit. Dentist Chat Bots for the win!
Savvy dentists who want to up their patient roster (and profits) know that social media is the go-to medium for connecting with clients. But not all social media is created equally. While social media apps are seeing a decline for the first time in their history, Facebook Messenger is gaining popularity daily and is now the most-used forum for 1.3 billion people on the planet. Throw in the amazing open rates Messenger Bots are seeing (90 – 100%) with no algorithm hoops to jump through and it’s clear to see that Chat Bots need to be part of your marketing strategy!
Here, then, are five ways dentists can use Chat Bots as an integral part of their marketing campaigns to maximize profit:
Dentist Chat Bots – FAQs
Undoubtedly, there is a list of frequently asked questions that your staff has to answer on a daily basis – what time is your office open until? Where can I park? Where is the nearest subway stop to the office? Your Chat Bot can answer all these questions via the Main Menu. Clients can easily find the information they need, freeing up your staff to focus on other tasks.
Make an Appointment
Did you know you can link your scheduling software to your Chat Bot? Set up the slots for various procedures and patients can book their appointments directly. Studies show 48% of customers prefer to work with a bot than a human receptionist (after all, who likes having to wait on hold?).
People are busy. Staying on top of their oral health likely isn’t at the forefront of their mind and many people won’t realize it’s been a year or more since their last visit to the dentist. How to cut through the clutter?
Weekly tips. Once patients are in your Chat Bot, send out a weekly tip for healthy teeth. Keep it short, easy to read and entertaining. Link to a blog post or website for more in-depth discussion. Seeing your message pop up in their Messenger will not only cement you as an expert in your field but demonstrates that you have their best interest in mind. Showing people how to brush properly will lessen the chances of them needing to see you for a filling but it keeps you top of mind. When it’s time for a teeth cleaning or check up, who are they going to call?
People want to do business with people they like. And familiarity breeds likability. The more your patients hear from you, the more they get to know you and the more they get to know you, the more they’ll like you. Send out messages featuring members of your office, offering a glimpse into who they are outside of the office (marathon runner? do they help with a charity?).. You could send out some testimonials from other patients to create a sense of trust while reinforcing that they’re in good hands with you. Added bonus – creating that sense of community by getting to know other patients!
Facebook Ad with a Special Offer
This is a simple yet genius way to build your patient base. Create a Facebook Ad offering an introductory service at a very special price, such as a teeth cleaning or a check up. Set up the ad to connect with your Chat Bot so when they click on the ad, they instantly receive a message to have them sign up for their appointment using your scheduling software. Doing so eliminates the need for them to call to set their appointment up, and less friction means easier client experience resulting in higher probability of them successfully completing the check out process.
Once they’ve signed up, they receive a thank you message offering them an additional service at a higher price point (ie an x-ray) also at a special rate but only if they take action right then. This is a way to create a “value ladder” – the customer starts out on the bottom rung (low price point offering ) but chances are likely that once they’ve had their first appointment, they’ll require more services, from regular cleanings to whitening to fillings to even crowns and implants. From that one-off special offer, you could have a patient for life!
So there you have it – five easy ways to bring Chat Bots into marketing your dental office.
Want to learn more? Drop us a line and let’s see how we can help you bite into the Bot market.